The Surbiton property market is shifting and if you’re thinking about selling, it pays to know exactly what’s happening on your doorstep. Here’s your October 2025 market update, with everything sellers need to know right now.
A Market That’s Still Moving But More Thoughtfully
While house price growth has cooled slightly after the post-pandemic boom, demand in Surbiton remains strong. Buyers are still drawn to the area’s village feel, excellent schools and fast commute into London.
What’s changing is buyer behaviour. Instead of rushing to offer, buyers are taking their time, comparing options, and expecting realistic pricing. Homes that are priced strategically are still achieving strong results, often selling within weeks.
Average Sale Prices in Surbiton
-
Average sale price (October 2025): £785,000
-
Detached homes: £1.25m average
-
Semi-detached homes: £865,000 average
-
Flats: £495,000 average
Prices are stable year-on-year, with well-presented family homes seeing the most interest.
What Buyers Are Looking For Right Now
The most in-demand homes this autumn are:
-
Family houses within walking distance of schools and stations
-
Modernised period properties with open-plan living
-
Flats with outside space or balconies
-
Energy-efficient homes that help reduce bills
With hybrid working now firmly embedded, proximity to green space and room for a home office remain big priorities.
Why Pricing Strategy Matters More Than Ever
Overpricing is the number one reason homes linger on the market. Buyers in 2025 are savvy, they track price reductions and use them as leverage. Getting the price right from the start is key to maximising your sale price and avoiding unnecessary delays.
Presentation Is Everything
In a more balanced market, presentation can make or break a sale. Simple upgrades like fresh paint, decluttering, or staging key spaces can help your property stand out. High-quality photography and targeted marketing across portals and social channels are also crucial and something a good agent should offer as standard.
Local Insight: The ‘School Run Effect’
Family buyers continue to make up a large portion of the Surbiton market. Homes located close to popular schools are attracting strong competition, and properties in these catchments often sell faster and at a premium.
Top Tips for Sellers This Autumn
-
Get your valuation right – overpricing can cost you more in the long run.
-
Stage your home for success – first impressions really do matter.
-
Be flexible on timings – buyers are looking, but they’re more considered.
-
Highlight location perks – proximity to schools, green space and transport are still major drivers.
-
Work with a local expert – the right strategy can make all the difference.
Thinking of Selling in Surbiton?
If you’re considering a move, this autumn could be a great time to list. Demand remains steady, and well-presented, realistically priced homes are selling well.
At HJC, we combine deep local knowledge with smart, modern marketing to get your home in front of the right buyers — fast.
Book a free valuation today and find out what your home could be worth in the current market.
